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Posts Tagged ‘Natural-Style Ceramics Business’

Sentra Dinoyo ceramics, Malang, already existed since 1957. This environment was originally formed as a center for rice cultivation and producing pottery housewares. See the development of Chinese ceramics, original craftsmen Dinoyo then develop a semi porcelain and ceramics hold his name known until now.

Other colors of ceramic production seen since 1995, with the presence of man-made souvenir Ceramics Syamsul Arifin (of 50).

“At first, consumers do tend to buy antiques, such as ceramic porcelain. But now consumers see ceramics as the needs and functions. In terms of colors also began to develop. If you had only a blue dominant, now more popular natural color,” said Arifin told Compass Female in SME Expo, Kartini Imperial Building, Malang, Friday (04.02.2010) ago.

Characteristic of ceramic souvenirs is located on the color and natural design. Form and function also vary, such as vases, salt and pepper, place cards, souvenirs, container aromatherapy, candle holder, and others.

Syamsul with his wife, Sulastri S. Arifin (50), develop the tropical feel of ceramic with an initial capital of USD 5 million. At that time the business Syamsul still a cottage industry scale, involving a family member to be a step initially.

As a third generation craftsman Dinoyo ceramic, ceramic production Syamsul learn autodidact. Quality development is done by attending various training, including in Bandung.

This natural ceramic pioneer businessman also learned from all Indonesian ceramics community had known through the various exhibition opportunities.

“The work will be maximal if it had already dropped the option and liked it, then learn it,” said Arifin, who claimed to have learned to Taiwan, China and Australia, facilitated by the Ministry of SMEs and company builder.

Surabaya Business coachee by Angkasa Pura is growing with an average production 3000-4000 pieces per month for all types and shapes. Total turnover was around Rp 5 million per month.

Retail buyers scattered in Bali, Surabaya, Bandung, Semarang, and Jakarta. Most are the owner of the gallery, souvenir shops, aromatherapy stores, as well as a number of hotels in Malang. Apart from domestic buyers, 10 percent of fans ceramic souvenirs from abroad.

For reservations, Syamsul receive at least 100 items to an existing model. When you bring new models and molds, you must order at least 200 items. Talk of price, ceramic souvenirs dibanderol start from U.S. $ 5000 to $ 150,000.

Ceramic Sentra Dinoyo also facilitate the sale because of market access together with the concept of shopping. “Visitors to the shop we could see the production process prior to purchase, or order the design,” said Arifin.

Larisnya Syamsul-made souvenir products prove that the products provide aesthetic value as the force is still attractive market. In Malang, there is no vocational schools, namely SMK Negeri 5 Malang, who opened the ceramics department as expertise in particular. That is, ceramics have the potential to be developed and preserved.

Syamsul internship opportunities to students of the vocational school. The opportunity was exploited by opening visits to centers for school children Dinoyo ceramics during the last five years.

“Visits like this become part of the effort, because at least the parents would come and buy. But of course, the introduction of ceramics from an early age needs to be done but not be forced to like it. Expertise needs to be transmitted, especially to the younger generation,” said Arifin.

Eye souvenir Ceramics
Sulastri S. Arifin (Marketing)
Jl. MT Haryono D.474 XI, Dinoyo, Malang
Tel. 0341-580562 / 081555731661